Let's face it. The future of retail is online, but inexpensive and low-quality products are taking over eCommerce. Your quality is what differentiates you from cost-competitive online retailers, and your site needs to convey that message. Customers are increasingly becoming avid researchers, and what will separate you from competitors is your understanding of eCommerce trust.
So how do you stay up-to-date with eCommerce while proving to customers that your product is quality? Here are 5 tips to prove that your company delivers the quality that can't be found anywhere else.
eCommerce Trust Made Simple
1. Have a website that does the work for you.
Many customers judge their purchasing decision on what a site looks like. If the design is fresh and the navigation is clean, you can expect a higher conversion rate. Let your online store do the work for you by automating the shipping process and printing all shipping labels. Keep your customers sane by giving them the ability to track their shipment, every step of the way. Finally, proudly display trust badges on your site, to remove any purchasing doubts and security concerns from your customer's mind.
2. Go beyond the basic product shot.
Let your customers experience the product. Let them get a feel for it. Provide interactive product displays, like large, high-resolution images, product videos, and demos of the product in use. Dynamically generated photo galleries can be created for each product, and automated for visually stimulating display.
3. Let customers feel the product in their hands.
Some online shoppers will avoid doing business with you if you can't back your product. What seems like a no-brainer for online retailers often goes overlooked: offer a refund. Build trust with the customer and drive conversions by letting them try out the product.
4. Make yourself available, on a human level.
Add a support chat applet to your site. Trends in eCommerce success are heavily relying on a human touch. When a customer knows that someone's there to answer their questions, concerns, and issues, they have a greater sense of relief. With a greater sense of relief comes a greater conversion rate, and more sales for your company.
5. Social proof.
Regardless of what's happening in the technology world, word-of-mouth has withstood the test of time. Let your website attest to your products' superiority by displaying social proof badges across your site. Customers want to know what other customers think. Brag about your success by displaying your Facebook and Twitter fan counts. Let your customers tell your story by sprinkling testimonials and product reviews through the site.
Sound complicated? It's not. We're all about education and eCommerce innovation, so we're inviting you to a complimentary website consulation.
Sleep better at night, and let us do the nerdy work.
