Standing out among the competition seems almost impossible with the amount of eCommerce businesses. The companies that are getting ahead are adopting new tactics that help engage their visitors and customers in ways that help enhance their shopping experience.
One of the newest strategies to engage with consumers is by segmenting databases and setting up email workflows. The following are a few reasons why your eCommerce business must start using email workflows to increase sales.
Why should your eCommerce business create email workflows?
1. Save Time
Your marketing team only has to create the emails once- think of all of the tasks that could be accomplished with the saved time. Assign a starting point that enters contacts into the workflow, and the contacts will go through the workflow without having to do additional work. Everything is set up onto HubSpot to analyze the emails’ effectiveness.
2. Convert Visitors into Leads
It’s important to keep an eye on how a person interacts with your site to nurture them properly; you should not be treating everyone on your list the same way. Not every person that visits your site or shows interest is immediately ready to purchase. Nurturing customers with email workflows keeps them engaged, so when they are ready to make a decision, your company is at the top of their list.
3. Build Relationships
Online shoppers seek a personalized experience. Segmented email workflows create a tailored experience for shoppers, and it is appreciated. Such actions set your business apart from others, which is extremely important with the extensive amount of options online shoppers have.
Email workflows save time while bringing visitors and customers closer to becoming sales qualified. They help build a relationship with customers as the emails are tailored to the consumer’s interests and needs. If you'd like to learn more about what email automation can do for your eCommerce business, download our free white paper below.
