8 Magento Features for eCommerce Done the Right Way
The Magento eCommerce platform is one of the world's leading platforms for online retail. In 2008 Magento found a performance gap in suitable eCommerce platforms, so they decided to establish their own. Under an open source license, the Magento eCommerce platform quickly began to grow in the online business world. The cultivation of experience in "point of sales" and content management systems has lead to the company's significant growth over the past 12 years. Over 150,000 eCommerce merchants currently use Magento software to streamline their eCommerce needs. Magento had a vision to provide tons of flexibility and customizable features, to enable their customers to adapt to future changes in eCommerce. As demand for innovative and extensive customized features continues to increase, Magneto responded with solutions.
Discover why thousands of online retailers choose Magento for its eCommerce features below.
1. Customer segmentation:
In the Magento admin panel, your eCommerce customers can be segmented by age, gender, location, and previous shopping behavior. You can create special promotions to be visible for first time or returning visitors.
2. Flexible Product Catalogs:
Product pages are the primary focus for many online stores. Online stores with hundreds of products can be quickly filtered and compared with one another to provide a smooth shopping experience. It supports customer personalization, downloadable products, inventory management, unlimited product attributes, and allows different price points for different customer groups.
3. Persistent Shopping:
Online shoppers can log-in and switch between devices or browsers, and continue shopping at any time. This leads to a seamless user experience and fewer abandoned shopping carts.
4. Multiple Payment & Shipping Options:
Magento's one-page checkout and guest checkout make purchasing quick and easy. SSL security ensures customers payment information is kept safe. Payments can be fulfilled through various major payment gateways including PayPal. Shipping is integrated with all major carriers and is calculated on real-time shipping or flat rates.
5. Return Management:
The return management system enables full control of the return management process, items can be specified for return, and determine return shipping methods.
6. Mobile Commerce:
Magneto's mobile-optimized storefronts feature device specific media capabilities, user friendly search display, clean display of product pages, image scaling, cross-sell and up-sell capabilities, and customers can drag-and-drop products into the shopping cart.
7. Customer Loyalty:
Customers can create wish lists, register for gifts, purchase gift cards, redeem store credit, and earn customer rewards points.
8. Magento Search Engine Optimization:
The website will feature SEO-friendly URL's, customized meta keywords, descriptions, logo alt descriptions, categories meta data and titles for each product and category. Site maps are automatically generated and compatible with Google site map.
