INKnBURN has done an amazing job presenting their high-performance athletic apparel both online and offline. Their physical presentation at the Orange County Marathon on May 1, 2011 gave their customers an experience that most online stores can't: the ability to touch and feel the high-performance fabric.
Other e-tailers are seeing similar success with a powerful e-commerce presence supported by a physical storefront. Although not a guaranteed formula, the combination does boost sales and raise brand awareness and acts as a good starting point for eCommerce strategy.
As Google optimizes search results for local results, a physical store can boost consumer confidence, especially when it comes to purchasing apparel.
