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Personalization as a Marketing Strategy - How to Get it Right

Caroline Ruhland Caroline Ruhland on January 6, 2017 at 10:17 AM
Personalization is an effective and popular marketing strategy. Here, we break down how it works and how to get it right.

Marketing Strategy: The Latest in the Battle Between Long and Short Form Content

Marketing Strategy: The Latest in the Battle Between Long and Short Form Content

One of the most persistent topics that people have questions about is content marketing- more specifically, the choice between long form and short form content.

How A Foundational Assessment Can Deliver Certainty in Marketing Efforts

How A Foundational Assessment Can Deliver Certainty in Marketing Efforts

We live in an uncertain world where all we want is for someone to produce the results that they promised.

Primary Reasons for High Bounce Rates and How to Solve Them

Primary Reasons for High Bounce Rates and How to Solve Them

Here, we break down the primary reasons that online businesses have high bounce rates and discuss how to solve them today.

4 Top Branding Guidelines to Improve Your Marketing Strategy

4 Top Branding Guidelines to Improve Your Marketing Strategy

Your brand is the essence of your business. We’ve created 4 steps to help you successfully build your brand into your marketing strategy.

Hiring Multilingual Agencies to Market and Sell Internationally

Hiring Multilingual Agencies to Market and Sell Internationally

International and multilingual marketing capabilities are essential. Here, we break down how to know if your digital marketing agency is right for the job.

3 Do’s and Don’ts For A Successful Holiday Marketing Campaign

3 Do’s and Don’ts For A Successful Holiday Marketing Campaign

Here, we run through the top 3 dos and don’ts to stand out in the eyes of a consumer and a successful holiday marketing campaign.

Website Security: The Inevitability of Death, Taxes, and Patches

Website Security: The Inevitability of Death, Taxes, and Patches

Patches are absolutely necessary for any website. Here, we break it down and explain why patches are so important for your website security.

What KPIs Should You Care About to Ensure Marketing Success in 2017?

What KPIs Should You Care About to Ensure Marketing Success in 2017?

All of your marketing activities should increase profitability, revenue, and customers. If they do not, then there are aspects that must change.

Magento Multi-Node Implementation on AWS: S3 vs EFS

Magento Multi-Node Implementation on AWS: S3 vs EFS

Having an effective multi-node implementation can increase page load speed and make for a more responsive online experience.