Did you know you can create an easy word-of-mouth marketing effort for any Magento store with a Facebook button integration? With two configurations (a “want” button and an “own” button), store operators have the tools to connect with Facebook users and create instant impact when customers share product insight with friends.
One click, and customers indicate products they want or own. Facebook pages and public wishlists become closely linked and when customers express to their friends things they want and things they are happy to own, they indirectly praise the store they bought it from.
Imagine, as a customer, if your favorite online store offered options to share a wishlist on Facebook for all your friends to see. Find your favorite product page and click on the Facebook "want" button near the item. Now your item is added to your wishlists and easily seen by Facebook friends. Then your friends buy it for you as a gift, and are newly exposed to the store. With a good buying experience, your friends become customers themselves and share their own wishlists, repeating the cycle all over again. It’s a natural and effortless process on the part of the store owner, and it kick-starts strong word of mouth to attract new patrons to the store. It gets better with the “own” button, as customers can share their favorite products, express their loyalty to your store, and indirectly promote certain products.
Social media and social feedback have always been powerful marketing tools and a store owner now can distill those conversations down to a click of a button. There are great opportunities to engage loyal customers by letting them share great buying experience with friends who trust their opinion. The whole system is already in place. All that remains is for store owners to tap into it.
Read more about these buttons here.
