Why the HubSpot Inbound Certification is Worth Your Time
The HubSpot Inbound Certification…Come on, it’s hard enough to make time for the things we want, or have, to do in our busy lives. Why would we want to go through a course, study and take a test…a test for gosh sakes! And for a certification…please, no.
Reading your mind? It’s understandable that the thought of going through a course such as this is akin to having root canal, but there are compelling reasons why this is something you should actively consider doing.
We’re going to do a bit more mind reading here and try and answer questions you may have about why obtaining the HubSpot Inbound Certification is a worthy task.
Q: Is this just some kind of HubSpot marketing tool?
A: Well, yes. Which is one of the more compelling reasons for taking it. After all, HubSpot has built its business on the concept that valuable content is at the core of inbound marketing. During the Inbound Certification program, instructors spell out, in detail, what Inbound Marketing is and also offer a step by step guide of how to take advantage of this remarkable methodology.
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Q: Are you tied to the HubSpot Platform with this Certification?
A: Absolutely not. The practical information offered in the HubSpot Inbound Certification is meant to help you understand and utilize Inbound Marketing effectively. If you buy the concept that in today’s marketplace, you need to understand who your buyer’s are, how to reach them on their buyer’s journey and that they need to find you, then the detailed explanation of how to accomplish this should be invaluable to you.
Does HubSpot have tools that make this process easier to accomplish…absolutely. However, the information and processes can be applied to any marketing platform.
Q: I’m not looking to become an Inbound Marketing Specialist. Why do I need to bother with this?
A: If you are reading this article, then chances are you are utilizing, or interested in utilizing, Inbound Marketing within your business. Whether you are overseeing your marketing initiatives, on a team that is coordinating these activities, or the owner of the business that sees the value of this methodology, understanding all the aspects of what Inbound Marketing is, how it works and the pathways to follow to accomplish your goals customer acquisition goals is invaluable.
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Q: How will this benefit me, professionally?
A: Of course, the main value is in learning the material and how to apply it effectively. Understanding all the intricacies to how Inbound Marketing works allows you to oversee your marketing initiatives with a keener sense of what is involved. Knowledge, of course, is power. However, there are public incentives to gaining the HubSpot Inbound Marketing Certification. Upon passing the course, you'll receive a personalized badge and certificate for you to host in a multitude of ways.
Add your badge to your website, email signature, your LinkedIn profile - or print out your certificate and proudly display it on your desk. You’ll also join a community of Inbound Marketing specialists that you can build relationships with to share concepts and gain real time insight into the world of Inbound Marketing.
Q: How long will this take?
A: The course is divided into 11 sections, with each section taking approximately 45 minutes to complete. All the content is online and accessible 24/7. You can also download the slides as PDF’s so you can review and study as needed. Each section comes with additional material that you can use to gain even deeper insights. There is a 60-question test at the end of the course that you have 75 minutes to complete. You only need a passing score of 75% to become certified.
The Certification is renewable every year and the material is updated annually to take advantage of new trends, technologies and best practices. Don’t waste any more time and start the journey to your Inbound Certification now! 
