· by EYEMAGINE Dev Team
Magento HubSpot Integration: How It Works [Infographic]
The Magento HubSpot integration combines the leading eCommerce platform with the pioneer of inbound marketing — here is how the integration works and what it unlocks.
Magento and HubSpot Integration
The fastest growing eCommerce platform in the world, Magento, and the pioneer in inbound marketing, HubSpot, have come together to form the ultimate eCommerce marketing strategy powerhouse: the Magento HubSpot Integration.
The new hero of a connector enables Magento merchants to import all their customer data into the HubSpot marketing automation platform. Increase online sales, personale eCommerce emails, convert abandoned carts to sales, and target your largest social media influencers.
The official Magento HubSpot Integration is the first of its kind. It passes all customer data and attributes from your Magento eCommerce store into the HubSpot marketing automation platform, including:
- Order Information
- Recent Activity
- Browser Type
- Abandoned Carts
- Lifetime Customer Statistics
- Average Order Value, and more.
With this data flowing between the Magento HubSpot Integration, marketing campaigns can be designed in HubSpot to:
Automate and personalize abandoned cart nurturing
Personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Using the HubSpot workflow tool, you can send a timed series of personalized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions from cart abandoners.
Automate and personalize upsell, cross-sell, and reorder emails
If you've set up your Magento shopping cart with upsell and related product details for your top sellers, then you can create personalized emails for people who purchase them.
Send a timed series that automatically incorporates product images, names, and URLs for upsell and cross-sell items to engage in enterprise-level marketing.
Laser-target your one-off emails and product launches
- Sync all your historical data for customers, making it possible to create lists of every person who purchased particular products or categories.
- Create a list of everyone who has ever purchased something similar from you, email them about the new line, and increase your engagement rates.
- Build a list of everyone whose total order value is above a certain amount.
- Build a list and email people who haven't purchased in over 30 days, 60 days, 90 days, etc.
- Build a list of customers who have more than 10,000 followers on Twitter and increase your possibilities for personalized engagement.
Nurture customers to become repeat customers through Social Inbox and Smart Content
HubSpot's Social Inbox and Smart Content tools help you break out of the inbox and personalize customer experience on your Magento store and on social media. Social Inbox will allow you to hear what your customers are saying on Twitter and respond with helpful content and advice, and Smart Content will allow you to change what a visitor sees on your site according to rules you create. Has someone purchased items in Category A? Change your homepage hero image to automatically feature a product in Category A targeted at that customer, and transform your site to function like those of the market leaders in eCommerce.
Attribute revenue generated to specific marketing channels and campaigns
HubSpot's suite of marketing analytics and reporting tools allows you to quickly and easily see which traffic sources or marketing actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company--you can even set up recurring reports so everyone can keep track of the company's progress.
Need help with your Magento and HubSpot integration? Talk to an eCommerce expert, today.