Shopware headless, one build for many brands
Shopware is a leading open-source, API-first commerce platform out of Germany, strong across B2C and B2B. Its composable architecture lets one backend power many storefronts. EYEMAGINE’s FORMA proves it: one Shopware headless build, three distinct brand themes — one build, any brand.
The problem
Many brands, and a separate build for each one.
Duplicated builds
Every brand or region means another storefront project from scratch.
B2B + B2C split
Running both on separate stacks doubles the cost and the maintenance.
Theme lock-in
Re-skinning means a rebuild instead of a config change.
What EYEMAGINE delivers on Shopware
- One Shopware headless build, many brand themes (the FORMA model)
- Open-source, API-first — B2C and B2B on one platform
- Composable storefronts from a single backend
- Brand themes swapped without a rebuild
- Integration with your commerce and content stack
Frequently asked
Is EYEMAGINE a Shopware partner?
Yes — EYEMAGINE builds on Shopware’s open-source, API-first platform for B2C and B2B. Our FORMA reference proves the model: one headless build powering three distinct brand themes.
What is FORMA?
FORMA is EYEMAGINE’s Shopware reference build — one Shopware headless backend powering three brand themes (Meridian, Atelier, Riot). It demonstrates “one build, any brand” for multi-brand and multi-region portfolios.
Can Shopware run B2B and B2C together?
Yes — Shopware supports both B2C and B2B natively, and EYEMAGINE composes them on one backend so you don’t maintain separate stacks.